Drew (over at The Tattooed Book Geek) did a post last week asking Why are reviews unpopular as blog posts? and it got me thinking.
So much of what he says rings true. We invest a huge amount of time and effort in writing reviews - showcasing the titles we've been sent by authors, editors, publishers, and publicists - but they don't get the same kind of love as other posts.
I have my own thoughts as to why that may be, many of which Drew touches on, including:
- The title/author/genre may not be of interest
- You're already reading (or planning to read) and want to avoid spoilers
- The book is part of a series, and you're not caught up
- The cover simply doesn't catch your attention
- You're not interested in e-books of self-published authors
At the end of the day, however, I am less interested in why review posts aren't of interest, and more interested in what would be of interest. I know, that's a lot of interest, but bear with me! :)
I don't generally pay too much attention to the numbers, but I did today, and this is what I found.
- Where the author is engaged socially, Reviews get the most traffic
- Where there is no social engagement, Guest Posts & Interviews get the most traffic
- Group Memes (like Waiting on Wednesday) get the most comments
- WTF Reviews get the most Amazon click-throughs
No real surprises there. I would expect better traffic where the author is engaged (they are, after all, their best advocates), and it makes sense that group memes are so active, as there is a lot of cross/reciprocal commenting going on there. As for Amazon clicks, the gang's WTF titles are generally less well-known, so I would expect more curiosity there.
Where things do get a little more interesting is when we break things down by genre. Actually, never mind interesting, I found the stats altogether surprising.
- Horror seems to be the most popular genre in terms of traffic, although it comes 5th in comments
- Fantasy (which I expected to dominate) comes in 2nd in traffic & comments
- Urban Fantasy is 3rd in both traffic & comments
- Science Fiction is 4th in both traffic & comments
- Adventure and Erotica are tied for 5th in traffic, although Adventure is 1st in comments and Erotica is last
Of course, numbers only tell half the story, and I'd like to hear the other half from you. I've set up a quick poll in the right-hand sidebar to find out
Please, take a quick moment to cast your vote, and feel free to elaborate in your comments below. There's a lot I could do with the Ruins, but I'd like to make sure I focus my efforts where they'll be most appreciated (and read).